Sarah completed a Bachelor of Arts program at York University before heading down under to Australia where she achieved a Masters in Strategic Public Relations from the University of Sydney. During her time in Sydney, she also worked in PR roles at the Cancer Council of NSW and CBS Interactive.
Sarah then moved to London, England where she worked at The PC Agency, specializing in tourism and hospitality PR. Here, Sarah led on numerous accounts including Tourism New Zealand, Tourism Ireland, Malaysia Airlines, Qatar Airways, Alila Hotels & Resorts and La Sultana Hotel in Morocco.
After four years in London, Sarah moved back to Toronto and has since been at Siren Communications. She and her team successfully launched Bisha Hotel Toronto and Hotel X Toronto and she led on accounts such as The Crane Resort in Barbados, Gansevoort Hotel Group, The Curtain in London, TradeWinds and Exclusive Resorts.
Sarah enjoys travelling (can you tell?!) as well as checking out new restaurants and events in the city. She can also be found (occasionally) hitting up a boot camp or spin class but Netflix usually wins.