Michelle is a savvy publicist with nine years of agency experience. With almost seven years at rock-it promotions, Michelle has rocked campaigns for TOMS, Soho House, Toronto Fashion Week and World MasterCard Fashion Week, Avocados From Mexico, eOne, Hudson’s Bay Company, SPiN Toronto, Clarks, Reebok Canada, and many more. Michelle also manages rock-it’s popular annual Spring/Summer Media Preview in February and Fall/Holiday Media Preview in July.
Before joining the rock-it promotions team, Michelle worked at Edelman Public Relations for just over two years, where she served clients including Swarovski, Red Bull and Johnson & Johnson. She has a bachelor’s degree in media, information, technology-culture (M.I.T.) from the University of Western Ontario, and completed a post-grad public relations program at Humber College.
Michelle loves attending concerts, checking out new restaurants, visiting gardens and parks, hosting dinner parties and enjoying all kinds of fun adventures in Toronto. She also a huge animal lover, and has an adorable Boston Terrier/French Bull Dog pup named Lucy (#rockitpromo pups!).