Sandy Joe Karpetz, a former British Vogue intern, graduated with a degree in Fashion Communications from Ryerson University. While on a university exchange in 2009, she founded The Pretty Secrets blog.

The Pretty Secrets is a consistently growing Canadian lifestyle blog that has been featured in Holt Renfrew’s fall 2015 ad campaign #AllTogetherAtHolts and has been recognized as one of the top Alberta blogs by FASHION Magazine. Continuing her love of style, travel, music, and photography, Sandy Joe, who has been an Instagram Suggested User, maintains a dynamic blog and accompanying social media accounts.