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Fourth Floor Management (FFM) was created under the umbrella of rock-it promotions in 2014. As a leading PR firm in Canada, we recognized the massive changes happening within the media landscape and the rising success of social influencers, however, there was a major gap in management services. We closed the gap and created the first full service management company in Canada and we now represent some of the most respected creative minds of the influencer community.

We work with global brands to connect them with top social experts whose opinions are respected, trusted and have a solid ROI. While we have our own roster of influencers that we represent, we also work with brands, as an extension of their teams, on social marketing plans and comprehensive strategies for influencer relations.

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One of Canada’s top fashion voices and sought after fashion bloggers, Deanne spends her days dealing with contracts and tenders in a project management role, and her nights as the brains behind My Fash Avenue.

Her trademark look, and vision to make fashion and style accessible for everyone has led her to work with some of the biggest national and international brands in both the fashion and beauty realms such as NFL, Herbal Essences, Benefit Cosmetics, LE CHÂTEAU, TRESemmé, The Gap among others, both as an influencer and ambassador.

A regular fixture on the Toronto fashion scene, Deanne is regularly tapped as the go-to voice on up and coming trends, and has been published in national magazines such as Elle Canada as well as industry favs like

Deanne’s down to earth personality, her extremely strong work ethic, along with her loyal readership makes her a brand favourite and an asset to any campaign. Her charming combination of style, and sophistication make her the girl next door that you just can’t get enough of.

Gracie Carroll is the Toronto-based Fashion & Lifestyle blogger of, and the Founder of Raised in downtown Toronto by a mother in fashion and a father in music, Gracie studied Fashion Communication at Ryerson University before moving to New York City to intern for Teen Vogue, and later to London, UK where she assisted the Fashion Features Director of British ELLE Magazine.

Upon returning home to Toronto, Gracie launched her eponymous website in October of 2011 which has since been recognized as one of the top style blogs in Canada by publications such as Refinery29, MuchMusic, Toronto Life, The Globe & Mail, and more. In 2015 Gracie was selected by FLARE Magazine to be their Toronto Localist-at-Large for both print and online contributions, as well as monthly television appearances on Breakfast Television Toronto.

Currently Gracie travels the world while appearing in the web travel series, Style Jaunt, created by FLARE and Air Transat as their Toronto-based blogger ambassador. Gracie is also proudly partnered with FILLER Magazine as their resident blogger. In her spare time Gracie loves to spend time with her family and friends by hosting dinner parties, and hang out with her boyfriend, Josh, and cat, Emmy.

Brett Poschmann is the founder of men’s style, travel and lifestyle blog The Posh Man. Working in the media industry by day, Brett translates his creativity to his daily outfit postings.

Brett has worked with some of the top Men’s fashion brands in the industry and continues to create engaging content for his readers. He is based in Toronto but would consider New York City his second home.

Brett never studied fashion and instead pursued business at University. Fashion is where he truly shows his creativity and is his favourite form of expression. He loves sports, food and dogs spending most of his time exploring whichever city he currently finds himself in.

Torri Webster is a Toronto based media personality, and actor. She has been working in the entertainment industry for over a decade, and has built an exciting online audience. Her work in Television started at a very young age. She has since been on Television networks including Nickelodeon, Teen Nickelodeon, YTV, and Family Channel. In 2012 Torri won a Young Artist Award for Best Performance in a Comedic Television Series for her work on Life With Boys.

Her online aesthetic is fun, bright, and youthful. She engages with fashion, beauty, fitness, and travel. Torri is always sporting the latest trends. She has lived in New York City where she studied Musical Theatre at New York University, and has also lived in Los Angeles where she interned in Fashion Public Relations. She currently lives in downtown Toronto where she studies Creative Industries at Ryerson University.

She has collaborated with leading national, and international brands in the industry including Benefit Cosmetics, Pepsi Co, NFL Fanstyle, FORD, AT&T, Hollister Co, Scotiabank, and the Billboard Music Awards to name a few…

Torri’s life much like her online presence is diverse, and interdisciplinary. Her feed shares daily trends and a peek into her ‘city girl’ lifestyle. #LifeWithTor

Elise began putting together over the top outfits as a child and then crying when adults would try to take her photo. She continued experimenting with how to dress until she moved to Bangkok at 18 where she discovered a whole new world of next level Asian fashion. Inspired by what was around her, Elise decided to channel her creative energy into something productive and that’s when she started, A Piece of Elise, a fun-loving fashion blog to which everyone is invited. After completing a Bachelor of Business Administration in Marketing, Elise returned to Canada and launched her own collection of silk loungewear under the label ÉLISE and has continued to grow the fashionable story of

Carolyna is a Toronto-based fashion, beauty and lifestyle influencer born and raised in Spain. She started as a model and her passion for fashion and creativity drove her to create her blog. After completing a Bachelor in Translation and Interpreting, Carolyna moved to Canada, where she is now studying a Master in Business Administration.

Her blog and Instagram was created as a personal look book of style to inspire women worldwide.

Her personality, creative spirit and sophisticated style have led her to work with brands in both the fashion and beauty realms such as Michael Hill, Shopbop, Narces, BartonPerreira, BaubleBar, Nestea, Skechers, Redken, Origins, St. Tropez and T3Micro among others. Carolyna has been featured in notable publications and media such as CTV, Rogers TV, Krowd Magazine and Dreamingless London Magazine.

SideBuy rated @CarolynaBauer as one of the top fifteen fashion bloggers in Toronto.

Syed Sohail best known as the leading Canadian menswear blogger The Prep Guy, publicized his blog in 2014. What started off as a private journal made public soon became an acclaimed men’s fashion & lifestyle blog. Syed has worked with over 100 leading brands on the national, international and global scale. The multi-award nominated blog has become a staple in the Canadian fashion media and has been recognized as one of the top 100 blogs for men. Syed also is the co-host of the popular twitter trend #Gentschat, in partnership with Perry Ellis and 9 other top male influencers from across the globe. Syed has also been recognized as a leading body activists and featured in publications such as Huffington Post, The Toronto Star, Buzzfeed and more.

Sara is the founder of The Prep Gal blog. She is a fashion, beauty, and lifestyle blogger, as well as a body positivity activist from Toronto. Sara is also the sister of leading, Canadian, menswear blogger, Syed Sohail.

Since launching The Prep Gal in October of 2016, she has gained a large following, and has become a plus size fashion authority for Toronto.

Sara has also worked with many large brands such as, Joe Fresh, Nestea, LE CHÂTEAU, Geox, NYX Cosmetics, Planet Fitness, Shu Uemura, and Serengeti Eyewear, to name a few. She has also appeared in Novella, and Fashion Forward Toronto Magazine.

Apart from fashion, Sara also is passionate about science, and is currently pursuing her degree in Biomedical Sciences from York University.

Meytal Algranti started off as a personal wardrobe and fashion stylist from a young age, fresh out of her Ryerson University Styling & Coordination program.  From there she became a business owner, starting her own consignment boutique in 2008. Meytal has been recognized by many Canadian fashion heavy weights for her work in fashion and styling, and has had many media appearances for the work she has done. Meytal’s evolution lead to, where she is creating content through both blogging and video.

Also a mother of two, Meytal has a strong hold on the Toronto fashion scene while juggling family life and motherhood. Her strong work ethic and drive to succeed is what truly sets Meytal apart.

Fitness Influencer

As a renowned celebrity Fitness expert, Adidas Fitness ambassador leading women’s fitness events across Canada, 
wellness ambassador at Natures Emporium and co creator of her signature cold press juice line Lifestyle Detox-, Kirsty Dunne is an in influential guru in the health and fitness industry. 
With a large presence in both print and social media, Kirsty spreads her message of healthy living to a broad audience by educating her followers on methods that transcend industry hype and trends through blogging, events and her transformation programs that focus on achieving a more balanced lifestyle and healthy body image. 
A leader by example, Kirsty embodies what a life of balance and wellness can produce, and inspires others to achieve their personal best.

Kirsty appears in many forms of media and published features as a fitness expert, nutrition guru and
 Fitness model, including: Breakfast TV, Best Health, Elle, Shape Magazine, Celebrity fitness (with Mario Lopez), Knock Out Fitness, Dancing with the Stars, Oxygen, Women’s Fitness, Chatelaine, Muscle and Fitness, Good life Magazine, Inside Fitness: special women’s training editions. She is considered a “wellness architect” helping people all over the world restructure their lives, transform their body and understand the importance of a healthier, more balanced lifestyle. Her cutting edge method and captivating presence make

Her established authority in the health and fitness industry as a guest speaker at events, and frequent guest contributor to fitness and lifestyle publications.


Kirsty continues to expand her brand as a wellness and fitness in influencer. She often collaborates with authentic brands that share the same positive values and wholesome ethics in spreading the wellness, fitness and natural beauty movement. Kirsty understands what the market needs. Her expertise and experience in the health and fitness industry bring a great depth of creative and innovative strategies when working with brand partners to inspire and motivate a new audience. 
As a brand advocate, the key elements of her abilities are to grow and enhance the customer-product/service relationship and influence a large audience by using her experience as a spokesperson and community influencer, and utilizing her strong media and social media presence.

Ika Wong is a Toronto-based television personality.  She’s known for being on two seasons of one of the most popular reality TV shows across North America, Big Brother Canada.  Her impact and popularity on the show has made her into a renowned public figure and a notable and influential person across her social media platforms.

Her fun, sassy and vibrant personality is contagious and she has left a remarkable impression.  She is known for finding the perfect balance of being highly professional and fun loving while representing any brand that she is associated with.

She has worked with insight productions, Slice TV, Global TV, and has been on multiple radio stations across Canada.  Due to her remarkable television presence, she is now a part time correspondent for ET Canada.

Ika prides herself on living a well-balanced life.  She maintains a healthy balance between being an entertainer and a mother.

Josh McAree is an international model, has graduated with a degree in engineering, but has found his true calling as a business owner, influencer, and a world traveler. His attempts to live each and every day to it fullest and to live in the moment.

Josh spends most of his time either at the gym, playing sports, working on his photography and videography skills or pursuing his online businesses. His greatest passion in life is exploring new beautiful places around the world.

Amanda Strachan is an international model/actress, blogger, social media influencer, and business owner with a degree in Marketing. She is always pushing the limits to see what she can accomplish, and she is constantly discovering what life has to offer and teach. Her passions include living a vivacious balanced life by traveling the world and living abroad, experiencing new cultures, meditation, yoga, writing, exercise, cooking, being with friends and family, and experiencing new things that she’s never tried before.

“The greatest feeling is facing fears head on. Whenever I do this I have a great sense of accomplishment and fulfilment.” – Amanda 

Kyal Legend is a toronto-based actress, dancer, and fashion maven whose natural-born style sense, media presence, and personality have garnered an exciting and loyal online following.  Kyal currently stars as ‘Julie Maslany’ on the hit television series “BACKSTAGE” which airs on Netflix across the US, Family Channel in Canada, and Disney Channel worldwide (incl. UK, Australia, South Africa, Brazil, Portugal, Asia, etc.). She is a self-proclaimed city-girl and a foodie with a deep love for travel, fashion, and beauty. Her aesthetic is young, vibrant, and cool. Kyal has been recently featured in local news, Toronto Life online, and Glitter Mag. Her most recent film “CenterStage 3” was featured in Vanity Fair, Teen Vogue, and Huffington Post and her other film/tv credits include roles in “Reign”, “Disney’s Descendants”, and Sony Pictures film “The Gabby Douglas Story” alongside Regina King. As a dancer Kyal trained at the National Ballet of Canada and the world renowned AILEY School in New York City. She has performed professionally with the National Ballet of Canada, danced in videos on MUCH MUSIC and MTV, and even toured with singer Nelly Furtado.

Her blog was created to inspire, inform, and empower the next generation and is a personal look into her life on set, her travel adventures, and her take on the latest fashion, fitness, & beauty trends.

Stacey McKenzie has channeled her passion for fashion into a successful career. A supermodel, TV Personality and Motivational Speaker, Stacey is one of the most recognizable faces in the industry. Self- trained as a model, Stacey has and continues to work with some of the world’s fashion elites. She has been a staple on numerous pages and covers of top fashion magazines and major campaigns including, Vogue (U.S., Italian, British, Korean & Spanish), Harpers Bazaar, Interview, Vibe, Flare, Calvin Klein, Jean Paul Gaultier and MAC Cosmetics. Hit reality shows such as Canada’s Next Top Model and MTV Made have had Stacey as a Judge and Model Mentor. VOGUE recently named Stacey 1 of 5 Jamaican Models Who Changed The Face of Fashion.

As a Inspirational/Motivational Speaker, Stacey has inspired people with her heartfelt and hilariously raw look into her journey to become an international top model and entrepreneur. Her speaking engagements includes, Teen VOGUE Fashion University, Kent University, Daemen College, Queens School of Business, Canadian Mental Health Association and numerous Middle and High Schools.

In 2005 Stacey founded Walk This Way Workshops, an organization designed to empower and educate people who have an interest in the fashion industry. In 2013 she launched her first annual The Walk Camp for young girls, a free 2 week camp to empower girls to value their uniqueness, inspiring them to find their individual voice.

In recognition of her outstanding work and support of youth, her leadership capabilities and for being a strong female role model in our communities, the industry has recognized and honoured Stacey with several awards, including the Success, Engagement & Empowerment Award from the Student Federation of the University of Ottawa, Women in Media Award from Scarborough Centre for Healthy Communities and the Jackie Robinson Fortitude Award.

Stacey can currently be seen on Style Factory as a Style Expert and on America’s Next Top Model as the official Model Coach and Guest Judge.

Michael Rizzi is a 23-year-old LGBTQ+ content creator and social media influencer from Toronto, Canada. He began his social media journey with YouTube in 2012, where he saw a gap in LGBTQ+ representation online. Michael wanted to contribute to a community that could help other young LGBTQ+ people accept themselves. Since starting his YouTube channel, Michael has grown across multiple social media platforms, and garnered a passionate audience. With genres such as education, lifestyle, and travel, Michael’s YouTube channel creates a place for his audience to both learn and engage. Michael uses his Instagram platform to show a different side of his personality, by creating men’s fashion and lifestyle content.

Outside of the Internet and social media, Michael holds a B.A. Arts in Communication Studies from Carleton University in Ottawa. In his free time, Michael enjoys a healthy lifestyle and fitness routine.

Jasmine Baker is a Toronto-based Event Producer, Recipe Developer, Culinary Curator and Entertaining Expert.

She has spent her career working at top restaurants, with top chefs & producing some of this city’s most notable events.

As the founder of For The Love of Food she continues to curate and produce stunning events, work with top chef talent and create thoughtful hospitality experiences for a wide range of clients. Field Trip Music & Arts, Taste of Toronto, WayHome, The Big Feastival & TIFF, just to name a few.

As the voice behind the newly launched All That Jas Jasmine shares tips & tricks that make anyone want to play with food, break bread and find reasons to celebrate.

Jasmine is an epicurious traveler who is always cultivating lists of the most authentic dining experiences in every destination. When she’s not producing a fabulous event or traveling to some delicious destination, she can often be found playing with food or hosting friends with her husband, Leslie, in their east end loft.

Health and Wellness expert Sonia Jhas is on a mission to help you live your best life. After walking away from a skyrocketing corporate career, she changed directions and launched her own brand in order to inspire, educate and motivate her clients and fans around the world. 

After building a staggering social media following of over 250,000 fans globally, it became clear that the public wanted Sonia’s tips, techniques, motivation, and encouragement. After seeing people’s lives change as they found new ways to take control of their health, she embarked on a successful speaker’s series which has included clients such as Telus Mobility, Trillium Health Centre and Deloitte, as well as many other community and corporate organizations. 

Accolades quickly followed including the “Game Changer Award in Health and Wellness” by Pink Attitude Evolution and a Notable Award for “Best in Sports and Fitness”. Dubbed as one of Canada’s leading voices in health and wellness, Sonia has become a media darling offering her expertise and humour as a regular face on national shows such as Breakfast Television, Cityline, Sirius XM, Global Morning and many others. 

As a writer, Sonia has been featured in over 75 publications including Huffington Post, GLOW Magazine, FLARE Magazine and as an influencer she has collaborated with brands such as Sketchers, Fitbit, Nike, Jamieson Vitamins and Best Buy. 

Proving herself to be an unstoppable force in health and wellness, Sonia has become a voice in the quest to be your happiest, healthiest self and is penning her first book due in 2018. 

Kirsten Wendlandt is an actress & blogger from Toronto who is all about glam for the every day girl. Her most recent on-screen work includes acting in the 2017 Cannes Film Festival featured short film “Noah’s Truck” and a leading role in the feature film “Thousand Yard Stare”. Kirsten completed both a Bachelor of Commerce and a diploma in Motion Picture Arts in Alberta before moving to the Toronto to pursue her dreams. She founded her blog in 2016 through her desire to create, inspire, and share her passions with the world. Through her blog and online platforms, readers are swept into the glamorous world of acting, fashion, travel, beauty, and everything in between. Kirsten strives to build a space where women are encouraged to feel empowered, chase their dreams, and never feel guilty for being a girly girl and wanting to live a life that’s peppered with pink and sprinkled with glamour.

Negin is a Genetics & Biotechnology graduate from the University of Toronto. Currently working at a cancer research lab and teaching at Ryerson University, she may seem like a nerd on paper, but is a true fashionista at heart. Negin has been a regular attendee and ambassador of Fashion Weeks in Toronto, and co-owns a women’s clothing showroom with her sister in the Middle East. Being raised in both Canada and the Middle East, Negin has developed a sense of culture that resonates with both home countries. Her days are divided between academics, blogging, and is always on the lookout for the chicest new spot in town. A lover of life and all things pink, this lifestyle and social influencer’s Instagram attempts to capture the life of a modern, go-getter, city girl.

Brigitte Truong has solidified herself as the go-to source in Toronto for the latest trends in lifestyle and entertainment as a Television Host and Producer on the big and small screens, the CEO of B.Tru Media, and a forward thinking digital content creator. She has worked with some of the biggest lifestyle brands like Marriott Traveler, Sport Chek, McDonald’s, Campbell’s Canada, Pantene, IKEA, and Ford Canada to create elevated digital content that engages audiences through creative and organic story telling. With an unwavering commitment to living a whole-hearted life, Brigitte hopes to inspire fellow dreamers out there to eradicate #FOMO from their lexicon, tap into their inner potential and live life by their own design.

While finishing a Bachelor of Commerce Degree, Lyndsey created Over My Styled Body in 2012 as a creative outlet to feature ootd’s & be a source of inspiration for others. Over the years, OMSB evolved into a lifestyle platform for Lyndsey to share not only her style, but home decor, beauty favourites & travel experiences. Currently living in Edmonton, Alberta; Lyndsey is sharing life with her husband & business partner Josh, their animals Henry & Oggy, & are thrilled to be expecting their first baby in February 2019!

Krish Thava, commonly known as Krish Kreations, enjoys creating beauty, fashion, and lifestyle related content while meeting relevant trends and products. She is an up-and-coming beauty influencer/makeup artist based in Toronto, Canada. She is widely known for her beauty tutorials and traditional content in which she brings light to her South Asian and Western roots. She comes from an experienced background in both beauty and skincare as she is certified by celebrity makeup artists such as Mario Dedivanovic, Patrick Ta, and Hrush Achemyan. She also has a background in Media Studies and Marketing from University of Toronto. The idea of being able to share her passion for makeup and provide insight into the makeup industry, backed by all the tremendous support from her followers, is what fuels her to continue and stand by what she does with pure integrity. Her content consists of videos and pictures related to beauty, fashion, and lifestyle. Krish pushes boundaries as she represents women of colour in the beauty industry for all of Canada. From working with reputable brands including Make Up For Ever, Mac Cosmetics, and Sephora Canada she is on a mission to change beauty standards, striving for inclusivity.

Stefan is a Toronto based Travel and lifestyle influencer born in Germany, raised in Canada with a native background from Sri Lanka. What started off as a passion for traveling and showcasing his day to day lifestyle turned his passion to a full time gig late last year after working for one of the largest banks in Canada.

As a proud media partner for Luxury World Traveler, Stefan has worked with some of the largest luxury brands worldwide, including Ritz Carlton, Four Seasons, Shangri La, Jumeriah, Banyan Tree, Conrad, Six Senses to mention a few, showcasing them worldwide.

As part of his service, he actively promotes and markets his content from places he goes to, onto large feature accounts who he has built relationships with. This has enabled his content to achieve a far greater reach than his platform alone.