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Fourth Floor Management was created by Debra Goldblatt-Sadowski under the umbrella of rock-it promotions in 2014. With such strong trends of rising success for influencers within the online world of social media, and with a first-hand connections to many influencers through public relations, Fourth Floor Management was built to help represent some of the most renowned and respected creative minds of the influencer community.

With a small roster of some outstanding talent across Canada, we work with global brands by putting them in touch with, and their products in the hands of, those whose opinions are respected and heard.

We pride ourselves as a representation agency on supporting talent who produce high quality and captivating work for their audience and followers on behalf of the brands they work with.

For more information, please contact:

One of Canada’s top fashion voices and sought after fashion bloggers, Deanne spends her days dealing with contracts and tenders in a project management role, and her nights as the brains behind My Fash Avenue.

Her trademark look, and vision to make fashion and style accessible for everyone has led her to work with some of the biggest national and international brands in both the fashion and beauty realms such as NFL, Herbal Essences, Benefit Cosmetics, LE CHÂTEAU, TRESemmé, The Gap among others, both as an influencer and ambassador.

A regular fixture on the Toronto fashion scene, Deanne is regularly tapped as the go-to voice on up and coming trends, and has been published in national magazines such as Elle Canada as well as industry favs like

Deanne’s down to earth personality, her extremely strong work ethic, along with her loyal readership makes her a brand favourite and an asset to any campaign. Her charming combination of style, and sophistication make her the girl next door that you just can’t get enough of.

Gracie Carroll is the Toronto-based Fashion & Lifestyle blogger of, and the Founder of Raised in downtown Toronto by a mother in fashion and a father in music, Gracie studied Fashion Communication at Ryerson University before moving to New York City to intern for Teen Vogue, and later to London, UK where she assisted the Fashion Features Director of British ELLE Magazine.

Upon returning home to Toronto, Gracie launched her eponymous website in October of 2011 which has since been recognized as one of the top style blogs in Canada by publications such as Refinery29, MuchMusic, Toronto Life, The Globe & Mail, and more. In 2015 Gracie was selected by FLARE Magazine to be their Toronto Localist-at-Large for both print and online contributions, as well as monthly television appearances on Breakfast Television Toronto.

Currently Gracie travels the world while appearing in the web travel series, Style Jaunt, created by FLARE and Air Transat as their Toronto-based blogger ambassador. Gracie is also proudly partnered with FILLER Magazine as their resident blogger. In her spare time Gracie loves to spend time with her family and friends by hosting dinner parties, and hang out with her boyfriend, Josh, and cat, Emmy.

Brett Poschmann is the founder of men’s style, travel and lifestyle blog The Posh Man. Working in the media industry by day, Brett translates his creativity to his daily outfit postings.

Brett has worked with some of the top Men’s fashion brands in the industry and continues to create engaging content for his readers. He is based in Toronto but would consider New York City his second home.

Brett never studied fashion and instead pursued business at University. Fashion is where he truly shows his creativity and is his favourite form of expression. He loves sports, food and dogs spending most of his time exploring whichever city he currently finds himself in.

Karla is a blogger from Toronto, and the owner of Karla began her online work as a food writer, and has since expanded into covering  fashion, travel and beauty. She has developed close relationships with many Canadian designers, and loves meeting other people in the creative industry. She is a strong leader in business and her constant drive for success is revealed through all aspects of her work. Overall, Karla has an extensive background in writing, content creation and event coverage. She has a Bachelor of Arts degree in English and Business from the University of Guelph, and a certificate in Economics and Finance from Brown University. 

Torri Webster is a Toronto based media personality, and actor. She has been working in the entertainment industry for over a decade, and has built an exciting online audience. Her work in Television started at a very young age. She has since been on Television networks including Nickelodeon, Teen Nickelodeon, YTV, and Family Channel. In 2012 Torri won a Young Artist Award for Best Performance in a Comedic Television Series for her work on Life With Boys.

Her online aesthetic is fun, bright, and youthful. She engages with fashion, beauty, fitness, and travel. Torri is always sporting the latest trends. She has lived in New York City where she studied Musical Theatre at New York University, and has also lived in Los Angeles where she interned in Fashion Public Relations. She currently lives in downtown Toronto where she studies Creative Industries at Ryerson University.

She has collaborated with leading national, and international brands in the industry including Benefit Cosmetics, Pepsi Co, NFL Fanstyle, FORD, AT&T, Hollister Co, Scotiabank, and the Billboard Music Awards to name a few…

Torri’s life much like her online presence is diverse, and interdisciplinary. Her feed shares daily trends and a peek into her ‘city girl’ lifestyle. #LifeWithTor

Elise began putting together over the top outfits as a child and then crying when adults would try to take her photo. She continued experimenting with how to dress until she moved to Bangkok at 18 where she discovered a whole new world of next level Asian fashion. Inspired by what was around her, Elise decided to channel her creative energy into something productive and that’s when she started, A Piece of Elise, a fun-loving fashion blog to which everyone is invited. After completing a Bachelor of Business Administration in Marketing, Elise returned to Canada and launched her own collection of silk loungewear under the label ÉLISE and has continued to grow the fashionable story of

Syed Sohail best known as the leading Canadian menswear blogger The Prep Guy, publicized his blog in 2014. What started off as a private journal made public soon became an acclaimed men’s fashion & lifestyle blog. Syed has worked with over 100 leading brands on the national, international and global scale. The multi-award nominated blog has become a staple in the Canadian fashion media and has been recognized as one of the top 100 blogs for men. Syed also is the co-host of the popular twitter trend #Gentschat, in partnership with Perry Ellis and 9 other top male influencers from across the globe. Syed has also been recognized as a leading body activists and featured in publications such as Huffington Post, The Toronto Star, Buzzfeed and more.

Sara is the founder of The Prep Gal blog. She is a fashion, beauty, and lifestyle blogger, as well as a body positivity activist from Toronto. Sara is also the sister of leading, Canadian, menswear blogger, Syed Sohail.

Since launching The Prep Gal in October of 2016, she has gained a large following, and has become a plus size fashion authority for Toronto.

Sara has also worked with many large brands such as, Joe Fresh, Nestea, LE CHÂTEAU, Geox, NYX Cosmetics, Planet Fitness, Shu Uemura, and Serengeti Eyewear, to name a few. She has also appeared in Novella, and Fashion Forward Toronto Magazine.

Apart from fashion, Sara also is passionate about science, and is currently pursuing her degree in Biomedical Sciences from York University.

Monika Köhler is an internationally traveled fashion, beauty and lifestyle content creator. The former model left her home country of Germany to study business and marketing in Canada. The creation of online content was a natural extension of her creative spirit and fashion background.

In 2016, Monika relocated to Berlin, where she brought her growing online community to over twelve countries in one year, sharing posts which focused around the lifestyle of a digital creative. Her refined and innovative aesthetic is featured in her style, beauty regime, home, and daily musings.

Monika’s signature style has been captured during Paris, London, Berlin, Milan and Toronto Fashion Weeks, and has been featured in various publications including ELLE Canada, Global TV, Toronto Life, FASHION, Refinery29, and MTV. She has been recognized by and collaborated with global brands including Ted Baker, BCBGMaxAzria, The Savoy London, Hunkemöller, CLUSE, Zalando, Foodora, The Fairmont Palliser, and NAKD Fashion.

Dedicated to creating unique media of a high standard, Monika has established MON MODE as a creative platform publishing articles and videos which cover the latest in fashion, travel and lifestyle. Readers turn to her for aspirational content which highlights her instantly recognizable and refined taste.

Jeremiah Charles is an internationally traveled menswear, travel, and lifestyle blogger.

Early in the blogging game, Jeremiah published his first blog post in 2007, before the rise of social media and microblogging sites like Tumblr and Instagram. In the last decade, he has documented and chronicled his whole life online. That life has taken him to Fashion Weeks in London, Paris, Milan and Toronto, as well as Pitti Uomo in Florence. He has also explored much of the world, including South & North America, Asia, and Europe.

His online name is inspired from Endoxa, the Greek word for social acceptance based on societal norms. He champions a new age of menswear and masculinity and encourages his readers to be their authentic selves. He has partnered with global brands like the Fairmont Hotels and Burberry, and has been featured in notable publications like Flare Magazine,, and Global TV.

His constantly evolving aesthetic remains true to its core of challenging the status quo and empowering people to spark change within themselves. He shares his life (and his heart) with his wife Monika, who is a full-time fashion blogger who keeps him constantly inspired, and constantly on his toes.

Carolyna is a Toronto-based fashion, beauty and lifestyle influencer born and raised in Spain. She started as a model and her passion for fashion and creativity drove her to create her blog. After completing a Bachelor in Translation and Interpreting, Carolyna moved to Canada, where she is now studying a Master in Business Administration.

Her blog and Instagram was created as a personal look book of style to inspire women worldwide.

Her personality, creative spirit and sophisticated style have led her to work with brands in both the fashion and beauty realms such as Michael Hill, Shopbop, Narces, BartonPerreira, BaubleBar, Nestea, Skechers, Redken, Origins, St. Tropez and T3Micro among others. Carolyna has been featured in notable publications and media such as CTV, Rogers TV, Krowd Magazine and Dreamingless London Magazine.

SideBuy rated @CarolynaBauer as one of the top fifteen fashion bloggers in Toronto.

Meytal Algranti started off as a personal wardrobe and fashion stylist from a young age, fresh out of her Ryerson University Styling & Coordination program.  From there she became a business owner, starting her own consignment boutique in 2008. Meytal has been recognized by many Canadian fashion heavy weights for her work in fashion and styling, and has had many media appearances for the work she has done. Meytal’s evolution lead to, where she is creating content through both blogging and video.

Also a mother of two, Meytal has a strong hold on the Toronto fashion scene while juggling family life and motherhood. Her strong work ethic and drive to succeed is what truly sets Meytal apart.

Laura Jane Atelier was something that I started when I came to a fork in the road and wanted to break free from the constraints of 9 to 5. My blog is an expression of all the things I love in my vintage inspired life. It’s a crazy world out there, and I am just trying to share my little slice of life and allow people to unwind and take a step back in time with me. Feeling nostalgic is one of the best feelings, and I want to make people feel nostalgic five days a week on Laura Jane Atelier.

Education: I graduated with a Bachelor of Fine Arts from Emily Carr University of Art and Design. I also have a Diploma in Fashion Design and Marketing from Kwantlen Polytechnic University and a Diploma of Fashion Techniques and Design from George Brown College.


Reza Jackson holds a Bachelor of Economics from UBC and has lived in Vancouver for most his life. Originally from Iran, he has developed quite a fascination with the six and its various cultures. He is a strong believer that every person has something beautiful to give to this world and it is only a matter of finding that individuality and owning it. Be proud of who you are, because guess what… you are awesome.

His vision for Reza Jackson Style, is to create a community of individuals that own their awesomeness. He’d like to invite you to explore his world and draw inspiration on how to be the best you possible. From how to style your hair to how to accessorize an outfit in a funky way, he wants to be the guy that’s going to help you take yourself to the next level.

“Don’t be afraid to be yourself”

Fitness Influencer

As a renowned celebrity Fitness expert, Adidas Fitness ambassador leading women’s fitness events across Canada, 
wellness ambassador at Natures Emporium and co creator of her signature cold press juice line Lifestyle Detox-, Kirsty Dunne is an in influential guru in the health and fitness industry. 
With a large presence in both print and social media, Kirsty spreads her message of healthy living to a broad audience by educating her followers on methods that transcend industry hype and trends through blogging, events and her transformation programs that focus on achieving a more balanced lifestyle and healthy body image. 
A leader by example, Kirsty embodies what a life of balance and wellness can produce, and inspires others to achieve their personal best.

Kirsty appears in many forms of media and published features as a fitness expert, nutrition guru and
 Fitness model, including: Breakfast TV, Best Health, Elle, Shape Magazine, Celebrity fitness (with Mario Lopez), Knock Out Fitness, Dancing with the Stars, Oxygen, Women’s Fitness, Chatelaine, Muscle and Fitness, Good life Magazine, Inside Fitness: special women’s training editions. She is considered a “wellness architect” helping people all over the world restructure their lives, transform their body and understand the importance of a healthier, more balanced lifestyle. Her cutting edge method and captivating presence make

Her established authority in the health and fitness industry as a guest speaker at events, and frequent guest contributor to fitness and lifestyle publications.


Kirsty continues to expand her brand as a wellness and fitness in influencer. She often collaborates with authentic brands that share the same positive values and wholesome ethics in spreading the wellness, fitness and natural beauty movement. Kirsty understands what the market needs. Her expertise and experience in the health and fitness industry bring a great depth of creative and innovative strategies when working with brand partners to inspire and motivate a new audience. 
As a brand advocate, the key elements of her abilities are to grow and enhance the customer-product/service relationship and influence a large audience by using her experience as a spokesperson and community influencer, and utilizing her strong media and social media presence.

Ika Wong is a Toronto-based television personality.  She’s known for being on two seasons of one of the most popular reality TV shows across North America, Big Brother Canada.  Her impact and popularity on the show has made her into a renowned public figure and a notable and influential person across her social media platforms.

Her fun, sassy and vibrant personality is contagious and she has left a remarkable impression.  She is known for finding the perfect balance of being highly professional and fun loving while representing any brand that she is associated with.

She has worked with insight productions, Slice TV, Global TV, and has been on multiple radio stations across Canada.  Due to her remarkable television presence, she is now a part time correspondent for ET Canada.

Ika prides herself on living a well-balanced life.  She maintains a healthy balance between being an entertainer and a mother.