Fourth Floor Management was created by Debra Goldblatt-Sadowski under the umbrella of rock-it promotions in 2014. With such strong trends of rising success for influencers within the online world of social media, and with a first-hand connections to many influencers through public relations, Fourth Floor Management was built to help represent some of the most renowned and respected creative minds of the influencer community.
With a small roster of some outstanding talent across Canada, we work with global brands by putting them in touch with, and their products in the hands of, those whose opinions are respected and heard.
We pride ourselves as a representation agency on supporting talent who produce high quality and captivating work for their audience and followers on behalf of the brands they work with.
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One of Canada’s top fashion voices and sought after fashion bloggers, Deanne spends her days dealing with contracts and tenders in a project management role, and her nights as the brains behind My Fash Avenue.
Her trademark look, and vision to make fashion and style accessible for everyone has led her to work with some of the biggest national and international brands in both the fashion and beauty realms such as NFL, Herbal Essences, Benefit Cosmetics, LE CHÂTEAU, TRESemmé, The Gap among others, both as an influencer and ambassador.
A regular fixture on the Toronto fashion scene, Deanne is regularly tapped as the go-to voice on up and coming trends, and has been published in national magazines such as Elle Canada as well as industry favs like Laurenconrad.com
Deanne’s down to earth personality, her extremely strong work ethic, along with her loyal readership makes her a brand favourite and an asset to any campaign. Her charming combination of style, and sophistication make her the girl next door that you just can’t get enough of.
Gracie Carroll is the Toronto-based Fashion & Lifestyle blogger of GracieCarroll.com, and the Founder of TheChicCanuck.com. Raised in downtown Toronto by a mother in fashion and a father in music, Gracie studied Fashion Communication at Ryerson University before moving to New York City to intern for Teen Vogue, and later to London, UK where she assisted the Fashion Features Director of British ELLE Magazine.
Upon returning home to Toronto, Gracie launched her eponymous website in October of 2011 which has since been recognized as one of the top style blogs in Canada by publications such as Refinery29, MuchMusic, Toronto Life, The Globe & Mail, and more. In 2015 Gracie was selected by FLARE Magazine to be their Toronto Localist-at-Large for both print and online contributions, as well as monthly television appearances on Breakfast Television Toronto.
Currently Gracie travels the world while appearing in the web travel series, Style Jaunt, created by FLARE and Air Transat as their Toronto-based blogger ambassador. Gracie is also proudly partnered with FILLER Magazine as their resident blogger. In her spare time Gracie loves to spend time with her family and friends by hosting dinner parties, and hang out with her boyfriend, Josh, and cat, Emmy.
Brett Poschmann is the founder of men’s style, travel and lifestyle blog The Posh Man. Working in the media industry by day, Brett translates his creativity to his daily outfit postings.
Brett has worked with some of the top Men’s fashion brands in the industry and continues to create engaging content for his readers. He is based in Toronto but would consider New York City his second home.
Brett never studied fashion and instead pursued business at University. Fashion is where he truly shows his creativity and is his favourite form of expression. He loves sports, food and dogs spending most of his time exploring whichever city he currently finds himself in.
Karla is a blogger from Toronto, and the owner of www.karlaschaus.com. Karla began her online work as a food writer, and has since expanded into covering fashion, travel and beauty. She has developed close relationships with many Canadian designers, and loves meeting other people in the creative industry. She is a strong leader in business and her constant drive for success is revealed through all aspects of her work. Overall, Karla has an extensive background in writing, content creation and event coverage. She has a Bachelor of Arts degree in English and Business from the University of Guelph, and a certificate in Economics and Finance from Brown University.
Sandy Joe Karpetz, a former British Vogue intern, graduated with a degree in Fashion Communications from Ryerson University. While on a university exchange in 2009, she founded The Pretty Secrets blog.
The Pretty Secrets is a consistently growing Canadian lifestyle blog that has been featured in Holt Renfrew’s fall 2015 ad campaign #AllTogetherAtHolts and has been recognized as one of the top Alberta blogs by FASHION Magazine. Continuing her love of style, travel, music, and photography, Sandy Joe, who has been an Instagram Suggested User, maintains a dynamic blog and accompanying social media accounts.
Torri Webster is a Toronto based media personality, and actor. She has been working in the entertainment industry for over a decade, and has built an exciting online audience. Her work in Television started at a very young age. She has since been on Television networks including Nickelodeon, Teen Nickelodeon, YTV, and Family Channel. In 2012 Torri won a Young Artist Award for Best Performance in a Comedic Television Series for her work on Life With Boys.
Her online aesthetic is fun, bright, and youthful. She engages with fashion, beauty, fitness, and travel. Torri is always sporting the latest trends. She has lived in New York City where she studied Musical Theatre at New York University, and has also lived in Los Angeles where she interned in Fashion Public Relations. She currently lives in downtown Toronto where she studies Creative Industries at Ryerson University.
She has collaborated with leading national, and international brands in the industry including Benefit Cosmetics, Pepsi Co, NFL Fanstyle, FORD, AT&T, Hollister Co, Scotiabank, and the Billboard Music Awards to name a few…
Torri’s life much like her online presence is diverse, and interdisciplinary. Her feed shares daily trends and a peek into her ‘city girl’ lifestyle. #LifeWithTor
Elise began putting together over the top outfits as a child and then crying when adults would try to take her photo. She continued experimenting with how to dress until she moved to Bangkok at 18 where she discovered a whole new world of next level Asian fashion. Inspired by what was around her, Elise decided to channel her creative energy into something productive and that’s when she started, A Piece of Elise, a fun-loving fashion blog to which everyone is invited. After completing a Bachelor of Business Administration in Marketing, Elise returned to Canada and launched her own collection of silk loungewear under the label ÉLISE and has continued to grow the fashionable story of www.apieceofelise.com.
Syed Sohail best known as the leading Canadian menswear blogger The Prep Guy, publicized his blog in 2014. What started off as a private journal made public soon became an acclaimed men’s fashion & lifestyle blog. Syed has worked with over 100 leading brands on the national, international and global scale. The multi-award nominated blog has become a staple in the Canadian fashion media and has been recognized as one of the top 100 blogs for men. Syed also is the co-host of the popular twitter trend #Gentschat, in partnership with Perry Ellis and 9 other top male influencers from across the globe. Syed has also been recognized as a leading body activists and featured in publications such as Huffington Post, The Toronto Star, Buzzfeed and more.